Branding for Starbucks Essay Example | Topics and Well Written Essays - 750 words

Branding for Starbucks - Essay Example The need is to comprehend how Starbucks can reflect a positive demeanor about its own self and how this shall happen within the related settings, as are available to Starbucks at the present. Since I am heading the brand development concerns at Starbucks, I will make sure that the values upon which Starbucks was initially formed are adhered to at all times, and that there are no exceptions to this ideology under any circumstance or situation that arises whatsoever (Marques, 2008). I will ensure that its values are clearly spelled out to its employees, located all over the world so that their attitudes and actions are in line with what the business expects of them. Also, these will be communicated to the customers globally since Starbucks’ management regimes will keep on telling the world through their actions and behaviors. When these values will be communicated, a sense of optimism shall come about with Starbucks which remains a significant proposition, and more so within the changing dynamics of the business world today. The core messages that shall be sent from the realms of Starbucks remain strongly attached to its philosophy of coming about with something solid for the sake of the company. This means that the selling propositions will be based on what Starbucks is offering all over the world as a whole and the different regions in meticulous. It will give a good idea as to what the Starbucks’ customers can expect in the form of end user satisfaction (Rippin, 2007).

Business Analysis Plan (BAP) Assignment Example | Topics and Well Written Essays - 3750 words

Business Analysis Plan (BAP) - Assignment Example It would also include the analysis of the financial information of the company, i.e. the financial facts and figures and financial ratios that indicate the performance of the company. COMPANY OVERVIEW SingTel is one of the leading communications group in Asia. The company provides a number of services including; mobile, internet, data, info-communications technology, pay TV and satellite TV. With regard to market capitalization, SingTel is the largest listed company on the Singapore Exchange. The company has developed and implemented upon its strategy of investing outside its home market, thus the company wholly acquired the Australian telecommunications company Optus. The company also owns a significant shareholding in Bharti Airtel, the largest telecommunications company in India. The company conducts its operations in a number of other countries and it is also listed on Australian Securities Exchange after the acquisition of Optus, the second largest provider of communications ser vices in Australia. Apart from that, the company is also a long-term strategic investor in regional mobile operators in Indonesia, Thailand, Pakistan, India, the Philippines and Bangladesh. In order to facilitate the needs of multinational corporations, the company also has a network of offices in 19 countries and territories in Europe, the USA and Asia Pacific. The company has shown significant growth in the recent past and over a span of one year the number of its customer base has increased by 19 percent. The customer base of the company as at 30 June 2011 is 416 million. This growth in the customer base has brought the company in line with the largest mobile network operators in the world (SingTel). The company also has an advantage over its competitors due to its popularity and the company keeps its position by introducing new products in the market (Koh 2008). From investment perspective, the company defines itself as a long term investor. The company invests in regional compa nies and extends its expertise due to its large network, customer base and the experience in the industry. The company is actively involved in the operational decisions of the companies it has invested in. In all the investments the company has made, it holds potential shareholder rights and governance authorities. Through SingTel, regional companies acquire access to the experiences and insights of other companies which are affiliated with SingTel and thus the company also acts as a platform where regional companies benefit from each other’s expertise. The company intends to continue its growth through new investments therefore the company expresses that it continues reviews investment opportunities in Asia and other equally profitable markets. The mission statement of the company is ‘Breaking Barriers, Building Bonds’. The company specifies in its mission statement that it enables communication by breaking all the barriers and it brings together people by build ing new bonds. The company helps businesses and people communicate anytime and in various ways. The company’s mission statement also specifies that the company intends to make communication faster, easier, reliable and more economical. The company also intends to deliver value to its shareholders, affiliates and its customers (SingTel). Thus, it can be said